Could newsrooms and journalists benefit from using AI tools like ChatGPT? ©CanvaWill artificial intelligence (AI) soon replace journalists? Many have been asking this question since the boom in generative AI tools like Chat GPT, who can write a high school essay. a poem, or even pass a medical licensing exam in seconds.
Now, AI tools are seeping into newsrooms. CNET, an American tech news outlet, has acknowledged using AI to write financial articles, apparently as early as November 2022.
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Taking a closer look at the articles on CNET, a disclaimer it reads: “This article was assisted by an artificial intelligence engine and reviewed, verified and edited by our editorial staff.”
However, CNET announced last week that it was suspending its AI publishing experiment after it identified factual errors in the articles.
“We identified other stories that needed fixing, with a small number needing a substantial fix and several stories with minor issues,” said Connie Guglielmo, managing editor at CNET. in a statement.
CNET did not respond to a request for comment at the time of publishing.
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To what extent could newsrooms use artificial intelligence?
While the technology is still in its infancy, several AI experts believe newsrooms could benefit from using ChatGPT and similar tools.
“The areas where we could use AI are very limited, but they exist and we should see where it might be in our interest to use generative AI,” said Ariane Bernard, data project manager at the International News Media Association. .
I think we should look at non-political and non-controversial topics. If an AI gives bad advice on how to DIY, that’s probably okay
“I think we should be looking at non-political, non-controversial topics, not areas that really touch society in a meaningful way. Like lifestyle, which is not that controversial. If an AI gives bad advice on how to make the do- by-yourself, it’s probably fine,” Bernard told RockedBuzz via Euronews.
Buzzfeed is the latest example of this. The news outlet is also reportedly planning to use AI to personalize and improve its online quizzes.
“We don’t use AI to generate content; it’s a tool that some of our quiz writers use to apply it to a whole new quiz format,” said a Buzzfeed spokesperson.
“All of our quizzes remain human written, in this new format AI will be applied to the quiz results to change and enhance the quiz experience, creating an infinite number of possible answers.”
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Can artificial intelligence replace journalists?
Should we care about the artificial intelligence writing the articles we read online?
Gael Breton, the digital marketing and SEO expert who first sighted CNET’s use of AI, thinks it’s time for everyone to start adapting to this new technology.
“Is it good or bad? [It] it doesn’t matter because it’s happening anyway. What matters is how we use this technology and how we make sure it is not used to spread false news,” he told RockedBuzz via Euronews.
“I think we need to understand how it works, learn to use it, because there’s no getting rid of it.”
The power of publishing publishers will last. This has parallels to the blog’s great promise to forever disrupt journalism that never came to fruition
Breton believes it will be up to Google and other search engines to sift through human and AI-generated content and reward the top when it comes to which articles appear first when users search for information.
Breton says he compared how Google referenced human writers versus AI-generated content from CNET and reporters were vastly outnumbering AI text in Google search results.
“Today AI can’t produce an article on a major website without human oversight, so we’re not at the point where editors are going to get rid of human writers and replace them with AI,” he said.
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Eddie Kim, CEO of Memo, a company that uses artificial intelligence to analyze new articles, believes it is evergreen and informative content that is most at risk.
“The power of editorial publishers will last. Much of the product offered by premium publishers is their masthead and authority. The same words that live elsewhere simply don’t carry the same weight or importance,” Kim told RockedBuzz via Euronews.
“Everyone could just be writing their own articles about themselves. This has parallels to the blog’s great promise to forever disrupt journalism that never came to fruition.”
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