One of the tools that represents you individually or institutionally in the digital world is your website. Having a strong website, both in the business world and in your personal life, provides you with many benefits. There are millions of websites on the internet. Websites that produce content individually or institutionally increase the prestige of individuals or businesses in the digital world and act as a representative. It is also a fact that websites that produce regular and original content are highlighted by search engines. However, it should not be forgotten that the digital world is a very competitive environment. So much so that 34 percent of internet searchersThey click on the first link that pops up in the ranking. That’s why it’s very important for your website to rank higher on the results pages of search engines like Google, in terms of site traffic. So how can you increase your website traffic (or simply the number of visitors) and thus your visibility?
How to increase site traffic?
There are several ways you should follow to increase your website traffic.
- Sharing content regularly
- Improving organic search results
- Promote your website digitally
- Using social media effectively
- Increasing your site’s performance
Let’s take a closer look at all of them now.
1. Sharing regular content
Being more active on your website and sharing regular content plays an active role in moving your site to the top. It seems that search engines give more priority to sites that produce active, original content. Regular content sharing helps your visitors click through to your website and spend time there.
2. Improve organic search results
You can increase the number of website visitors by making improvements in your organic search results. With quality search engine optimization (SEO) studies, you can perform successful SEO practices with the right keyword selection and content optimization, so you can attract more site traffic.
3. Promote your site in digital environment
Doing systematic and sustainable PR work for the recognition of your website will reflect positively on your website. In addition, cooperating with other sites that successfully implement SEO practices and recommending them here will contribute to increasing your site’s visitor traffic. On the other hand, you can increase the traffic on your website by sending messages to your subscribers regularly with e-mail marketing.
4. Using social media effectively
You can direct your social media followers to your website by creating a regular content calendar for your social media accounts and sharing content. As you use social media more actively, you can witness an increase in visitor traffic. In addition, advertising on social media is beneficial in terms of interaction, as the number of advertisements increases, the number of followers in your social media accounts also increases.
5. Improve the performance of your site
No visitor wants to spend time on a heavily loaded website. Google also says that 53 percent of websites that take more than 3 seconds to load are abandoned. Therefore, the concept of speed is very important for a website. Factors such as the opening speed of your site and the optimization of site codes are concepts that affect the performance of your site. What you need to do here is to optimize your site according to the search engine you have chosen. If you provide this optimization, search engines will pull your site to the top, so you can see an increase in visitors and site traffic.
Unfortunately, it is not enough to just make a website in order to be visible in the online world. Inspired by the tips in this article, you can increase your site traffic with applications such as quality content production, SEO studies, digital marketing. Of course, take care to regularly check your data with tools such as Google Analytics and develop your strategies accordingly.