What is SEO? SEO is the abbreviation for “Search Engine Optimization” and consists of improving the visibility of a website so that it appears better positioned in the organic results of search engines. SEO is also known as search engine optimization, natural positioning or web positioning.

The objective is to appear in the highest possible positions in the organic search results for one or more specific words that have been previously selected and are relevant to our website. This will increase visitor traffic.

The term SEO is also used to refer to the people who carry out the positioning work. Traditionally, people who are dedicated to SEO tend to have a technical profile (programmers, web designers, etc.) but with the new trends in SEO, knowledge about marketing and communication is increasingly important.

SEO is an online marketing discipline along with others such as SEM (Search Engine Marketing), SMM (Social media Marketing), Email Marketing, Web Analytics, etc.

It is very important to understand that SEO is a medium or long-term job, the results sometimes take months to achieve. The number of keywords to position is limited and depends a lot on the number of pages that the web is composed of. Therefore, the initial selection of keywords is very important to you.

In any case, it is impossible to guarantee the position that a keyword will obtain in a given period of time, since there are many variables in SEO positioning that cannot be controlled, such as changes in search engine indexing algorithms.

The different tasks or actions of SEO positioning can be divided into two large blocks:

  • SEO On-page: those that are carried out internally on the web.
  • SEO Off-page: those that are carried out outside the site.