virtual-dresses,-clothing-filters,-stylish-avatars:-is-digital-the-future-of-fashion?

Virtual dresses, clothing filters, stylish avatars: is digital the future of fashion?

Virtual dresses, clothing filters, stylish avatars: is digital the future of fashion?

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Virtual dresses, clothing filters, stylish avatars: is digital the future of fashion ?

Virtual dresses, clothing filters, stylish avatars: is digital the future of fashion? We have explained the details of the news, step by step, below. Virtual dresses, clothing filters, stylish avatars: is digital the future of fashion? Keep reading our news. Here are all the details on the subject.

Virtual dresses, clothing filters, stylish avatars: is digital the future of fashion ?

Intangible clothing, accessories for avatars … digital, a vast creative field, is it the future of fashion?

Cyberspace

Last year, the lack of physical parades linked to the health crisis made the fashion industry want to present its collections differently. How? ‘Or’ What ? By investing in cyberspace in particular. The first shudders began in 100 when Nicolas Ghesquière, at Louis Vuitton , dressed the heroes of the game League of Legends. Then, in the spring 2019, the new variation of Animal Crossing from Nintendo has ignited the powder, and some brands like Maison Margiela 6, Valentino or Marc Jacobs have specially created looks to dress the characters of the video game. Since then, Balenciaga has also adapted some of its pieces to Fortnite, and Gucci for Roblox. Virtual fashion start-ups, like The Manufacturer, a pioneer of the genre, have emerged such as DressX or Tribute Brand. The principle of these futuristic companies? Sell, thanks to augmented reality, clothing filters or original accessories, which can then be shared on social networks.

Endless possibilities

No waste, no transport, no restrictions linked to size or gender… For Daria Shapovalova and Natalia Modenova, the two founders of DressX, the possibilities of digital fashion are endless: “We can thus give a second life to avant-garde clothes which are not practical to wear or with certain couture pieces, too extravagant for everyday life ”, they explain. The new NFT technology (non-fungible token) encrypted on a blockchain would also make it possible to issue a certificate of authenticity to each of these digital creations. Digital fashion could therefore gain a lot of value in the future. The proof with the Dionysus bag from Gucci: initially at 5 euros on Roblox, today it has reached the price of 4 92 euros (without NFT). The kind of example that could boost this new pixelated outfit market.

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False good solution

Another advantage: according to Natalia Modenova, digital fashion emits 92% CO 2 less compared to a production of clothing traditional. “In some western countries, 9% of consumers buy new parts just to post them on social media.” Faced with this drift, would not shareable digital fashion on all platforms and in the gaming worlds be the ideal eco-responsible solution? Small flat, put forward by Alexia Tronel, consultant in sustainable development: “The digital perpetuates a system of values ​​which also pushes to the excesses: the narcissism of the selfie, the self-centered narration, the self-proclaimed expertise. The avatars must also change and evolve over the trends. ” And remember that a posted selfie is equivalent to three light bulbs on for an hour. From streetwear to screenwear, there are still a few steps to take.

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