Nowadays, search engines continue to develop without stopping. We need to put the last point in 2020 and examine the digital marketing environment by taking the year 2021 under the complete scrutiny.
We would like to say that many SEO trends for 2021 are now in effect. When we take a look at the last month, we can clearly see that there have been many developments in the field of SEO.
Although keywords still matter, many people do not fully understand the idea that simple words also produce simple conclusions.
Search engines continue to improve day by day as they enter a period where they get to know users better and understand what they want.
Moreover, it has become very well aware of what consumers are looking for.
That’s why most of the users want to reach search results quickly by entering words that can literally collect data and make them query.
We can say that doing research is one of the most important criteria for your SEO strategies.
Is SEO still relevant in 2021?
The reality is that SEO still matters in 2021, though many of the practices and methods have changed. For example, Google’s 2020 BERT update lit a fire under SEO professionals to focus more on optimizing content based on search intent rather than keywords.
What are people searching when they visit your page and start searching?
You have to give the question of all this first. If you do this research, you will soon realize that your site has the success of being among the most popular sites. We would like to point out that one of the other actions to be taken is to optimize.
Collect search data and then start implementing changes that will help increase your rankings as fast as possible. Keep your content more reflective of the reader experience and start telling the consumer story.
One of the last careful studies to be done is to adapt it. It will start to be a logical way to constantly monitor analysis to see what works and what does not.
Rich Answer and Snippets Paths
Almost all online users turn to Google search engines as the first thing to find answers. Google, on the other hand, immediately reveals videos, pictures and information that will work for us. Schema formatting or structured data formatting naturally also helps to display the lists on the results page of search engines.
I’m going We wanted to reach information about meatball recipe in Google environment and we searched. In the result page, you will see the correct answer, as well as comments, calorie information, and how long you can cook.
Mobile Usage Increasing Every Day
With the advancement of technology without slowing down, the rate of mobile usage naturally starts to increase more and more every year.
By shifting the SEO studies in this direction, it has also created the opportunity for you to search on mobile without any problems. In fact, when we look at it, we clearly realize that more than one website in the online platform has received more traffic on mobile.
In fact, when looking at a statement made in May 2018, it was said that the calls made via mobile are more than desktop calls. As such, d Seo studies are now considered to be mobile-oriented and the studies on this continue without stopping.
Voice Calls Enabled
One of the projects that exist in the technology world can be called voice search. With the developments in technology without slowing down, it can now be seen that search engines are being used effectively through voice searches. We would also like to underline that these searches will start to increase more in the next few years.