the-reason-why-bq-mobiles-continue-to-appear-in-netflix-and-hbo-series-even-two-years-after-their-commercial-death

The reason why BQ mobiles continue to appear in Netflix and HBO series even two years after their commercial death

The reason why BQ mobiles continue to appear in Netflix and HBO series even two years after their commercial death

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The reason why BQ mobiles continue to appear in Netflix and HBO series even two years after their commercial death

The reason why BQ mobiles continue to appear in Netflix and HBO series even two years after their commercial death We have explained the details of the news, step by step, below. The reason why BQ mobiles continue to appear on Netflix and HBO series even two years after their commercial death Keep reading our news. Here are all the details on the subject.

The reason why BQ mobiles continue to appear in Netflix and HBO series even two years after his commercial death

It is possible that you, astute reader with a technological eye, have warned by watching a Spanish series that BQ mobile phones appear frequently . Perhaps more often than expected. And definitely, with surprising frequency in series released two years after the company was sold to the Vietnamese Vingroup and the latter liquidated its trademark. BQ is history … except in Spanish fiction.

One of the last series to show a phone of this brand was’ 30 coins ‘(HBO Max), although it was recorded during 2019, with BQ already off the map. Other series that have also shown models from the old Las Rozas manufacturer were ‘ La Casa de Papel ‘(Netflix), or more recently,’ Missing ‘(Prime Video),’ ‘(Netflix) or’ The mess you leave ‘ (Netflix). It’s not by chance.

Relations with production companies and telephones without a return ticket

The history of BQ mobiles having a presence in Spanish series began in 2014, after the launch of the Aquaris E line . “We work a lot in contact with production companies”, tells us a former employee of the company who asks to remain anonymous. “It was always a collaboration with no money involved. We had a close relationship with some of the biggest and we were getting series proposals.” The production companies got mobiles to use on the screen, and BQ got some publicity, all without any financial transaction involved.

Another former employee contacted independently corroborates this version and the origin of this relationship with production companies. “There was a group of very talented and eager people who were in charge of raising the BQ brand from scratch, practically. BQ was a rebrander of Chinese mobile phones sold at Fnac without own brand, and outside of Fnac with their own brand but that were not yet something very remarkable . And without many resources, we had to start to make the perception change. They did it by spending many hours and kicking events, making contacts … And from there they managed talking to production companies and cultivating the relationship with them without the need to spend money on marketing campaigns beyond the famous ad for the ‘ fuckin’ spaniards ‘ “.

Something that the former employee points out as a factor that several production companies liked a lot to use their mobile phones on the screen was that their terminals or did not have their logo silk-screened on the front, Unlike the vast majority of its competition, or they had it, but very discreet , even more so in the case of the five-point logo without any letter inserted in 2015 .

Frame from ‘La casa de papel’, with the BQ logo on its version without text in the lower central area. Image: Atresmedia.

Scene from the series ‘Disappeared’, by Prime Video.

Jaime Ordóñez with a BQ in ’30 coins’, from HBO.

In the assignments of terminals to production companies, electronics brands usually include clauses that limit the actions that can be carried out with the phone being displayed on the screen to avoid, for example, scenes that may associate the brand with negative values. This is not the case with BQ, something that the former employee believes was also decisive for the good relationship between BQ and production companies to be maintained over time. “No crazy clauses about what can be done with them or if at the end there is a character who carries another brand because they have paid for it. We even gave covers.”

Barbara Lennie holding a BQ with a cover included in the series’ The disorder that you leave ‘, released at the end of 2020.

The reason why BQ phones continue to appear today in several recently released series is that did not ask for the phones back , so they stayed in a closet waiting to be needed again in a later series.

Even after the sale to Vingroup, which led to the early abandonment of BQ-branded phone launches to make way for to Vsmart brand at the beginning of 2019, some producers continued to contact the company to continue with the same dynamics. The result of this is, for example, the Vsmart mobile with the visible logo that Luis Tosar exhibited in the series ‘The Midas favorites’.

Luis Tosar holding a phone with the Vsmart logo during the series’ Los Midas’ favorites from Netflix.

So we can expect that we will continue to see new series in the coming months, even years, and BQ or Vsmart phones will continue to appear in them. A casual way of paying homage to the brand that for years got to put much bigger manufacturers in trouble with its good sales figures in Spain, despite its bitter end .