The bewitching teaser of the Chanel Métiers d'art show at 19M

The bewitching teaser of the Chanel Métiers d’art show at 19 M, The house of Chanel will present, this Tuesday, December 7, its annual Parade of Crafts in the heart of its brand new space, located at Porte d’Aubervilliers, the 19 Mr. The ad takes the form of an animated jewel that highlights the poetry of craftsmanship.

The house of Chanel has unveiled the teaser of his traditional Métiers d’Art parade which will be held this December 7 between the walls of 19 Mr. The animated film, produced by the Remembers studio, features eight models close to the house moving in imaginary universes inspired by the eight crafts (Lesage, Lemarié, Massaro, Atelier Montex, Maison Michel, Desrues, Goossens, Lognon). The delicate silhouettes lead us into the factory of dreams, and the drawn space of 19 M. This new space in the house, designed to bring together the best of French artisans, was designed by architect Rudy Ricciotti as an ode to craftsmanship. Or an area of ​​25. 000 m², located at Porte d’Aubervilliers, in the 19th arrondissement of Paris.

It has been almost twenty years since Chanel offers the fashion show of its Métiers d’art collection every year. At the origin of the show: Karl Lagerfeld who wanted to promote the extent of French know-how in fashion.

Listen to the editorial podcast “Five fingers of one hand can create beauty ” The luxury house also invited eight authors to celebrate the richness and diversity of the resident crafts of 19 Mr. Among them, the writer Anne Berest , the rappers Abd Al Malik and Mc Solaar. From this exchange were born poems, letters and microfictions, which pay tribute to the heritage and know-how brought together within the 19 Mr.

Claude MC Solaar recounts in his poem: “Paris, the 19 M. Aubervilliers gate. Even the discerning connoisseur come away stunned. I remained silent, my eyes bulging seeing that five fingers of one hand can create beauty. ”