Mastering SEO optimization can be a challenge, especially if you are starting out in ecommerce or online sales. Fortunately, we’ve put together this comparison article to help you find the best free and paid SEO tools.
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We’ve talked to over 30 SEO experts to find out which are their favorite programs and plugins, and we’ve created the ultimate comparison list of the best SEO tools available online. And best of all, you don’t need to try them all, we tell you the essential characteristics of each one so you can make a decision quickly.
Answer the Public is a very intuitive free SEO tool that allows you to create content around specific keywords to improve SEO positioning without spending a single euro.
Specifically, this free SEO tool generates a downloadable list with all the questions related to the keyword you have chosen, which will inspire you to find topics to write on the blog of your online store or create additional content for your site Web.
For example, let’s say your target market is related to travel. You can use this SEO software to find out that users are interested in topics like where to travel in November or how to travel for free, for example.
It is not the most complete free SEO tool you will find on the market, but it will give you an idea of the interests and tastes of the users and with very little effort. Combine it with other free SEO tools and make the most of all its possibilities.
Moz: The best alternative to Ahrefs for free
Moz’s SEO software keeps coming up as one of the best free SEO tools that experts actually use. The best thing about Moz is that it is always updating despite regular Google algorithm changes.
It has a paid version, but many of the SEO tools are free, which is appreciated for all those who are starting in the venture. You can analyze any domain and see the most visited pages, the websites that link to your content and much more.
In addition, you can get a lot of information about the performance of your website, but also how to improve it. A great free alternative to SEMrush or Ahrefs for those who don’t want to spend their budget on paid SEO.
Among the paid features, one of our favorites is its ‘page optimization feature’, as it tells you exactly what steps to follow to improve the SEO of each page on your website. For example, it will tell you to ‘include a keyword in the title of this page’ or ‘add an image with a keyword alt tag’. You can also compare the traffic and optimization of your websites with that of your competitors. We can see on which pages and search terms your competitors are performing well and alter our web practices to compete against yours. Tremendously useful when you are starting a dropshipping or online sales business, in general.
Majestic: The best alternative to free SEMrush
Majestic is one of the best tools for SEO according to experts. So much so that many consider it a great alternative to SEMrush or Ahrefs. Like the others, it also has several payment plans, but many of its SEO tools are free.
In addition, they have the Site Explorer function, a free SEO tool that allows you to easily see an overview of your online store and the amount of backlinks it has. And, of course, with it you can also investigate your competitors. So take the opportunity. It will help you develop your marketing plan and strategies.
Pay special attention to these SEO metrics:
- Trust flow or trust flow
- Referring domains
Majestic is a great free SEO tool, which is also completely available in Spanish, which for many can be appreciated.
SEOQuake: Another of the best free SEO tools
Although only available in English, SEOQuake is considered one of the best free SEO tools. This Chrome extension acts as an SEO checker tool that performs page audits, assesses your internal and external links, as well as performs website comparisons to help you determine how you perform against your competitors.
Other features of this SEO analysis tool include keyword analysis such as keyword density, an intuitive dashboard, and an export feature that allows you to easily download and send data to people on your team. Without a doubt, a good way to improve your SEO positioning for free.
This tool will save you hours and hours of manual work, which you can invest in other more important tasks, such as developing a marketing plan for social networks.
Siteliner: The Most Complete Free SEO Analysis Tool
Siteliner is a free SEO tool that helps you scan your entire website for duplicate content, broken links, average page load size and speed, the number of internal links per page, and more.
It also compares your website to the average of verified websites with this tool to help you better understand how your online store is doing. Maybe you didn’t know that Google penalizes websites that have duplicate content. So the most remarkable thing is that with free SEO tools like Siteliner, you can find and modify this type of content, making starting a profitable business possible and cheap.
Also, it presents in a simple and easy way the URL, the words, the percentage and the pages. It also allows you to identify and fix SEO optimization problems almost automatically, improving quality and value and reducing cannibalization.
It may not be the free SEO software that promises you the sky and the stars, but its simplicity is perfect. Something to be thankful for when you are learning how to create a web page.
It’s amazing that this free SEO tool offers the ability to check for duplicate levels as well as broken links and the reasons why pages were skipped (robots, noindex, etc.).
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SEO Link building is a process that requires a lot of time. If you aren’t using SEO software then you will know the amount of work load involved in creating accounts, confirming emails and submitting your contents to thousands of websites in proper time and completely automated.
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