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Political group taps small-business owners in Orange County to help capture Asian American vote

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Expanding its effort to mobilize Asian American and Pacific Islander voters for the midterm election, a national political group is targeting three close congressional races in Orange County and looking to small businesses to boost support for Democrats.

Justice Unites Us, a super PAC run by AAPI Democrats, will focus on trying to flip the OC-centered inland seats of Republican Reps. Young Kim and Michelle Steel while safeguarding Democratic Rep. Katie Porter in a predominantly coastal district.

As part of its national multimillion-dollar effort, the organization plans to tap into small-business hubs — grocery stores, dry cleaners, convenience stores — to help with voter outreach.

Organizers will meet with owners to share why they’re trying to rally the AAPI community to vote, and ask whether they’re willing to help the cause, Justice Unites Us said. They’ll ask the owners to showcase literature about the election — printed in multiple languages or the language most used in the neighborhood — and to use their influence with loyal customers to help inform them on races.

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