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Netflix and the problem of shared accounts

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Netflix announced the start of experimentation with new functions which in some selected countries will charge an additional cost for sharing accounts with people outside their own households. Sharing in addition to that allowed by subscriptions is something that Netflix seems willing to oppose, because, as stated in the latest press release, “it affects the ability to invest in new films and TV series”. The company will therefore test two new features with its subscribers in Chile, Costa Rica and Peru in the coming weeks. For now there are no indications that it will be extended elsewhere, but in general the new functions are initially tested locally.

We’ve always made it easy for people living together to share their Netflix accounts, which have features like separate profiles and multiple simultaneous playbacks in the Standard and Premium plans. While they have been very successful, they have created some confusion as to how the Netflix subscription can be shared. The result is that accounts are shared across multiple households, which affects our ability to invest in new movies and TV series.

For this reason, Netflix says, two new functions will be introduced in the three selected countries “to easily and securely share” the account with people outside one’s family. The first function provides for the addition of two secondary profiles that can be used by people outside the sharing core – but only for Standard and Premium subscriptions – at the cost of the equivalent of about three US dollars (in Chile, to have a yardstick, the monthly Netflix subscriptions range from the equivalent of $ 7.50 to $ 14.)

The second, which is in fact complementary to the first, will allow Base, Standard and Premium subscribers who use the account of another family unit to transfer their information to a new profile or to an external paid profile, thus maintaining your view history, favorites list and personalized recommendations.

– Read also: Why Netflix Works So Well