in-mexico,-a-photo-shoot-organized-by-the-sezane-brand-creates-unease-and-controversy

In Mexico, a photo shoot organized by the Sézane brand creates unease and controversy

In Mexico, a photo shoot organized by the Sézane brand creates unease and controversy

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In Mexico, a photo session organized by the Sézane brand creates unease and controversy

In Mexico, a photo session organized by the Sézane brand creates unease and controversy We have explained the details of the news, step by step, below. In Mexico, a photo session organized by the Sézane brand creates unease and controversy Keep reading our news. Here are all the details on the subject.

In Mexico, a photo session organized by the Sézane brand creates unease and controversy

The French brand is accused of reinforcing “racist stereotypes” after posing an old woman from the Zapotec community during a photo shoot.

The photo shoot set things on fire. It took place in Mexico, in the streets of Teotitlàn del Valle, located in the State of Oaxaca, on behalf of the brand Sézane and was revealed by a video posted on January 8 on Twitter. We can see a photographer, surrounded by a mainly French technical team and Morgane Sézalory , the founder of the brand. Everyone is busy taking a picture of an elderly woman from the Zapotec community. The latter strikes a pose on a chair simply staged with several local rugs. With the help (or even the insistence?) of a member of the shooting team, she then sketches a few dance steps while the photographer immortalizes the moment.

“Cultural plunder”

The criticisms have two axes: to begin with, the instrumentalization of an indigenous woman for advertising purposes. After the broadcast of these images, many voices were raised to denounce a new case of cultural looting. Among them, the Mexican Ministry of Culture, which accused the Parisian brand of “manipulating, using and exhibiting elderly people of the peoples as part of its advertising. The National Institute of Indigenous Peoples (INPI) also condemned this “exploitation of the image of indigenous people”, stating that these photo shoots, like the one carried out by Sézane, “threaten the dignity of peoples and communities and reinforce stereotypes racist against indigenous cultures and traditions”. Racism, lack of respect, or, at the very least, cultural appropriation, reproaches abound. In a reply addressed to Parisien, the French brand has denied intend to use this shoot for commercial purposes. She specifies that “these photos were intended solely for the designer’s backstage diary”.

Read also ” These Sézane clothes that sell for gold on Vinted

Message of apology

But it is also the money that would have been offered to this woman that makes people react. According to Bupu Cortés, Mexican designer, she would have received the sum of 60 pesos, or about 8,60 euros to take these photos. What Morgane Sézalory still denies in Le Parisien. “No payment was made, since these photos had no commercial purpose. These are the photos of a woman met spontaneously three days earlier in the streets of Teotitlán del Valle, who had agreed to come and share a lunch with the Sézane team and to participate in the photo shoot of the backstage newspaper”, explains- she.

In addition, Bupu Cortés mentions a message of apology that she received in private from the founder of Sézane and of which she relays the content on his Instagram account Lienzos.extraordinarios. “I sincerely hear you and I want to offer you my deepest apologies for my errors (…)”, writes the founder of Sézane. And to continue: “I want to say how much I never wanted to do anything wrong. But I understand that I did so despite my best intentions; I feel really sad and want above all to repair my mistakes.” To which the Mexican designer replies: “The indigenous communities of Mexico are not studios or souvenir shops that you can admire like on a safari. Do you understand the big difference that there is between your reality and ours?»

Remember that this is not the first time that a brand has been charge in Mexico. In June 2022, the Mexican Minister of Culture had already mounted to the crenel, asking for public explanations on 196779the use of embroidery of the indigenous peoples in the collections of three ready-to-wear brands : the Spanish Zara, and the American Anthropologie and Patowl. Then in November, it was the French fashion designer Isabel Marant who apologized after the Ministry of Culture accused her of having copied a pattern created by the Purepechas.