Facebook rival Twitter’s Periscope application, offering its users the live broadcast feature by counter-attack.
Facebook, which has been testing the live broadcast feature for a long time, offered the live broadcast feature to all its users. So how to use the Facebook live broadcast feature?
How do I go live on Facebook?
- Tap Live at the top of your News Feed.
- You can select a broadcast type (example: RockedBuzz Live) or tap to add an effect. You can also add an effect after you’ve started your broadcast.
- Tap Start Live Video.
- Tap Finish when you want to end your broadcast.
To go live in a group, go to your group and tap Live. To go live in an event, go to the event and tap Say something… then tap Live Video.
Note: To block viewers during a live broadcast, tap and hold the the profile picture next to a viewer’s comment, then tap Block.
HOW TO MAKE A LIVE BROADCAST ON FACEBOOK?
To live stream to Facebook, open the Facebook app on your iOS or Android device. Click Update Status. If the live broadcast feature is activated in your profile, the “New! Record and share live video” option will appear in the lower section.
After clicking this option, a short information about Facebook live broadcast will welcome you.
At the last stage, you can start the live broadcast by typing the name of your live broadcast in the “Explain your live video ..” section and choosing which audience you will share with.
Facebook has taken an important step in its competition with Periscope with its live broadcast feature. We will see better what the live broadcast feature adds to Facebook in the future.
[epcl_toggle title=”How do I broadcast live on Facebook?” custom_class=”” show=”closed”]Navigate to the Page, group, profile or event where you want to publish your live stream. Tap the Live button at the bottom of the post composer. Add a description to your video. … Tap Start Live Video. Tap Finish when you want to end your broadcast.[/epcl_toggle]
[epcl_toggle title=”How long can you broadcast on Facebook Live?” custom_class=”” show=”closed”]Yes. The time limit for live streaming on Facebook will depend on the device you’re using. Computer / API: The time limit for live streaming is 8 hours. Mobile Device: The time limit for live streaming is 4 hours. Your broadcast can be up to 90 minutes long. Keep in mind that the longer you broadcast, the more people who are scrolling through their News Feeds on Facebook will stumble upon your post. [/epcl_toggle]
[epcl_toggle title=”Can I watch a Facebook live stream without an account?” custom_class=”” show=”closed”]Live streams are available to viewers with or without a Facebook account. Viewers without a Facebook account can access the stream directly using the livestream URL, or they can watch the live stream embed on your website or blog (please see the next section for more information about embedding a live stream).[/epcl_toggle]
[epcl_toggle title=”How to live broadcast on Facebook? Detail” custom_class=”” show=”closed”] Let’s get started. Did you know that as of 2018, 78% of online audiences are watching video on Facebook Live? Facebook Live is a Facebook feature that uses the camera on your computer or mobile device to broadcast real time video to the platform. Live broadcasters can decide who on Facebook can see their video as well as use this content to engage their audience during various moments and events. Facebook Live is a fun and fairly simple way for marketers to communicate their brand stories and build authentic relationships with fans and followers through real time video. In this video, we’ll cover how to broadcast on Facebook Live via your mobile device, how to go live on Facebook from a desktop computer, how to analyze your live video’s performance, and tips and tricks to get the most out of the tool. Let’s get started with learning how to go live on Facebook via mobile device. Tap the live camera icon at the top of your news feed. Give Facebook access to your camera and microphone when prompted. Choose your privacy and posting settings. Write a compelling description. Add lenses, filters, writing, or drawings to your video. Click the blue Start Live video button to start broadcasting. Tag friends. Interact with viewers and commenters. Click Finish to end the broadcast. Post your reply and save the video to your camera roll. Now how to go live on Facebook via your desktop computer. First, click the three dots icon that appears under the What’s on your Mind? prompt. From the menu that appears, click Live Video. Give Facebook permission to use your computer’s camera and microphone. Write a compelling description of your video that will appear on your page’s timeline and in the news feed. Check to make sure your description and video view are finalized prior to starting your broadcast. Press Go Live to start your broadcast. Interact with viewers and commenters. The broadcast will appear in the news feed and on your page’s timeline where it can be edited by tapping the three dots icon in the upper right hand corner. Once you’ve conducted your Facebook live video, you’ll likely want to analyze its performance. Here’s how to do just that through a Facebook business page. Head to the insights tab at the top of your brand’s Facebook page. Then click the video section of your analytics on the left hand side of the screen. Scroll down to the top video section and choose a video from that menu to look into or tap video library to look at all of the videos your page has ever posted. From here, you can dive into the details about your pre-recorded and live videos. For prerecorded videos, Facebook lets you analyze minutes viewed, unique viewers, video views, 10 second views, average percent completion, and a breakdown of reactions, comments, and shares. For Facebook live videos, Facebook lets you analyze all the metrics listed above plus peak live viewers, total views, average watch time, people reached, and the demographics of the people who watched your video. Now let’s move on to some tips and tricks to make your Facebook Live experience a simpler one. Test out live video using the Only Me privacy setting so you can experiment without anyone actually seeing it. Space out live videos with other Facebook posts to maximize your organic reach and provide your audience with variety. Keep reintroducing yourself as you start your live video because you’re continually getting an influx of new audience members. Make the video visually engaging to entice audience members to stick around and continue watching. Make it spontaneous. You’re live, so make viewers feel that way. Spontaneity will provide your audience with a level of excitement and intrigue. Don’t worry about mistakes or stutters. This is bound to happen with live content. It brings a human element to your branding and work. Encourage viewers to like and share the video to extend your reach as much as possible. Engage with commenters and mention them by name to make the live broadcast personal. This will also lead to an increase in the number of comments and interactions, which increases your Facebook relevancy score, the thing that pushes your content up on people’s newsfeeds. Have someone else watching and responding to comments from a desktop computer while you’re on or working the camera. This way you don’t miss any interactions and your video looks great. Subtitle your broadcast in the comments section for anyone watching your video without sound. Ask viewers to subscribe to your Facebook live notifications so they know about your live broadcasts and live announcements. They can do this by clicking the small downward facing arrow in the top right hand corner of the live video post and choose Turn On Notifications. Broadcast for at least 10 minutes and no longer than 90 minutes. This is how long people tend to remain engaged on Facebook Live. Say goodbye before ending your video. Thanks for watching or informing your audience of a next live broadcast are two options. Add a link to the video’s description once you’ve completed your live video so audience members and followers can rewatch it. You can also always go back and change the privacy settings or delete the video completely as you would with any other post. Thanks for watching. If you’ve enjoyed this video, be sure to like it and subscribe. Let me know how your Facebook live went in the comments below. [/epcl_toggle]