Creating content without doing keyword analysis will not be of any use to your site. We will not list your content on the search results page as you wish, and your site’s traffic will be low. Choosing the right keyword will make your site’s ranking on the search results page meaningful. I would like to remind you that our primary goal here is to create pages that serve the right audience instead of receiving visitors. After that, visitors will come.
Keyword analysis should comprise words or words that make sense of your site’s content. This situation allows search engine bots to make sense of your content. You may encounter keywords in over one way. First, I want to touch on this part.
Short-Tail Keywords and Search Volumes
The search volume of short tail words, which are called short-scale keywords, is quite high. Besides the high search volume of these words, the level of competition is also strong. Therefore, it allows businesses to take a step back when choosing short tail keywords in the keyword analysis process. You compete with many authoritative sites and want to be listed on the search results page. For example, let’s assume that a company that sells shoes wants to focus on short tail keywords in their keyword selection. If he wants to be in the word shoes and get traffic from this word, he is likely to encounter the following scenario.
As seen above, the search volume for the word shoes is 133 thousand and it is a short-scaled keyword with chief competition. It is very difficult for a site that has just entered the sector to achieve the desired transformation because of targeting this word. It should be because the competitors in the sector are usually e-commerce sites in an authoritative structure and sites known by users. If you are a new site, focusing on the long tail keyword analysis strategy described below will allow you to get more conversions.
Long Tail Keywords and Search Volumes
Long tail, referred to as long-scale keywords, is seen as an opportunity created by users. Here, you can direct your work by doing long-scale or medium-scale keyword research. Their search volume is much lower than short tail keywords. However, long tail keywords contain words that will create opportunities for you and your site. Most of the site owners who see the opportunity here focus on their work on long tail keywords.
With the long tail keywords you use on your site, your visitors will be more interested in your content and in this case, your conversion rates will increase. This is because there are not enough long tail queries in the request’s focus of the user who wants to find relevant search results. With long tail keywords, you can be on the first page of the search results page, or even be the site that wants to rank first.
Users browsing long tail keywords may have a thought because of the low search volume. However, these search volumes vary from month to month. The search volume of the long tail keyword, which has 100 searches per month, may decrease or increase. At this stage, we recommend that you proceed with the right strategy and planning. The most important point to be aware of is the competition level of the long tail keyword. We divide this level into three as low, medium and high. Choosing the low words here shows that it will be a little easier for you to compete with other sites.
LSI (Latent Semantic Indexing) Vocabulary
As the word expansion, Latent (Implicit / Hidden / No Symptom) Semantic Indexing aims to determine whether the semantic construct in the article’s content is clearly established, after removing the conjunctions in the content (with, etc.) Is a format.
To explain a little more, Google bots realize that some words are mostly used together in the indexing process and that these words are not the most used words on the page, and they see the words as a semantic link. When one word linked with this semantic link is searched, even if the searched word is not included in the page, it shows that page because it is a semantic link. We understand the importance of LSI words further here.
The best example of LSI logic is as follows. In a text written about gold, we need to add content describing the definition of gold. For example, let’s use the expression “precious metal in yellow”. While signaling to search engine bots that the relevant page is paying attention to LSI-related issues, it will provide positive signals that there is content that can respond to the search for “Gold”.
What Words Are Users Searching For and Keyword Detection
You should ask yourself the question of how your target audience will search for products, services or information. Answering this question is an important step in your keyword research. I would like to talk about the work you can do so you can easily answer this question.
Keyword Detection with Google Suggestions
One of the most practical and successful methods of keyword detection is the terms recommended in searches made on the Google search engine. Write the word “men’s shoes” as our keyword on the search results page and look at the suggested words in the drop-down list.
Let’s examine the part that is a feature of Google. Let’s look at the result by adding an asterisk (*) to the end of the keyword.
You can see the words suggested to us by using the autocomplete feature in men’s shoes search. The words here can match the words you specified earlier. Because Google shows the highly sought results by users here. Let’s add the words we see with autocomplete by opening the Excel table.
Let’s look at the result by adding the relevant symbol in the middle of the keyword with another search study.
Finally, in this method, we add the relevant symbol in front of the word men’s shoes. Let’s add these words to our Excel table.
In addition, when we search for men’s shoes, Google offers us some suggestions in the search for men’s shoes at the bottom of the page.
As you can see above, we have determined keywords by using Google suggestions with some methods. When we examined with all these methods, there were many words in our Excel table. As you can see, we can get many keyword suggestions in your keyword list with a simple Google query.
Keyword planner is a free analysis tool offered to users by Google. With the help of this tool, you can examine many statistics such as keyword derivatives, search volumes, and competition. The data in this tool is data because of searches made specifically for Google Ads. If you want to see new keywords and learn their search volumes, it is a tool you can easily use.
Sign in to your Google Ads account to use the free keyword planner tool from Google. You can access the keyword planner by clicking on the tools and settings section at the top. You will see a section where you can choose the operation you want to do with the vehicle.
You can access keyword suggestions by clicking the Discover new keyword section, or access data such as related search volumes, competition level or cost per click. After clicking on the relevant part, you will see a part where you need to type a URL, phrase or keyword that you can use as a filter, and we will fill in this field. I started the keyword analysis study by typing the word men’s shoes. You have reached ideas specific to the word entered on the screen that came up. Here you can also examine information such as average monthly search volume, competition level, and average advertising costs.
We also recommend that you use the keyword analysis tool’s filtering feature. As in the image above, you can filter by many criteria such as monthly average search volume, competition level, organic position status. We wrote the word men’s shoes. Here, if you filter the derivative words according to the competitive level while doing the filtering process, you can access the derivative keyword suggestions with low competition. The output because of this filtering is as follows.
Ahrefs is one of the most popular tools with many features. You need to pay a monthly fee for Ahrefs, a tool known for its data, especially for back links, but recently used in keyword research. When we write the relevant word, we choose country specific. The following example shows keyword ideas belonging to the United States’ visual data. Here, we can provide convenience to ourselves when determining our target words by using the filtering feature. We can also see data on which keyword analysis our competitors use on their respective page. Here, which words are used in the page as keyword analysis, information such as the difficulty level, search volume of these words will appear.
SEMrush is one of the most popular tools with many features. You can perform keyword analysis through SEMrush, which is paid for. SEMrush offers a lot of data besides keyword suggestions. You can access many data such as organic search results, companies that work on Google Ads on the relevant word, organic search results, the rankings of your competitors on the search results page, data on your content, links to your site.