Hawkers launches a clothing collection: we spoke with the brand to answer all our questions

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Hawkers launches a clothing collection: we spoke with the brand to answer all our questions

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Hawkers launches a clothing collection: we spoke with the brand to answer all our questions

Hawkers launches a clothing collection: we spoke with the brand to answer all our questions We have explained the details of the news, step by step, below. Hawkers launches a clothing collection: we spoke with the brand to answer all our questions Keep reading our news. Here are all the details on the subject.

Hawkers launches a clothing collection: we spoke with the brand to answer all our questions

The news jumped just a couple of weeks ago: Hawkers , the well-known signature of glasses with seal Spanish, expands its line of business and launches a clothing line with a marked accent athleisure, Hawkers Apparel . Join the jet set it’s the first capsule collection limited edition and exclusive sale on-line of the firm that has arrived today on the Hawkers website .

Join the jet set land with only 32 garments, with 500 units of each design . Ximena Guzmán, Brand Director of Hawkers, points out that the strategy behind this decision is based on “coming out with a refined product of a very high quality to understand how this market works”.

Guzmán adds that, at the moment, they cannot ensure that this is the fixed format to present future collections, but they hope to have “a selection of basics, carry overs and of icons ” and “go getting drops and limited editions “. In this way, they seek to focus on “a highly studied and specific niche, with higher quality and higher design garments”.

The youngest have been the source of inspiration for this collection . “When we created the collection, we had Generation Z in mind because they are the ones who have spearheaded the change in this style of clothing,” says Ximena. Of course, the brand does not close doors, since “Hawkers is an attitude and attitude is determined by the way of thinking and not by age”.

The line, which includes hoodies oversize Y cropped , hoodies , joggers , Tshirts, crop tops Y sports bras dyed neutral colors , comes a complex time, but it was born to adjust to a market that opts for comfortable and versatile clothing. “As a result of the pandemic, the world and the market have changed a lot and you cannot remain stagnant. We must expand and open borders,” says the Brand Director.

Regarding the cost of the garments, the brand defends that prices are far from “the exorbitant margins that are imposed in the sector, in benefit of the highest quality and durability”. To give several examples, the sweatshirt cropped Fra has a price of 54, 099 euros , the Lax short sleeve shirt costs 29, 85 euros and joggers Mad 44, 99 euros.

When delving into this aspect, Ximena specifies that they work “with a quality above the competitors of our benchmark “. Specifies that Hawkers Apparel is not included within the fast fashion , the line has born with “a very high quality product at a price much lower than other brands” . In order to achieve this, they have “greatly reduced the profit margin”.

Portugal has been the place chosen to make the pieces. This decision has been taken in defense of “the local economy”. Thus, production generates “a lower environmental impact in terms of carbon footprint,” adds Ximena.

At the moment, the sale of this line is limited to the channel on-line , however, the brand has in mind “opening other sales channels”. Guzmán points out that “there are several marketplaces online interested in our products “, but want their” partners are exclusive “so that their products” are not sold anywhere “.

Although they do not yet plan to sell the garments in physical stores, it is part of the brand’s strategy to place ” corners where you can see the quality of the product. ” The Brand Director affirms that Hawkers seeks “an omnicality in which we can have collections or returns in store”, although “it is too early to talk about sales in physical stores as such”.

Hawkers has proposed a series of actions on social networks to publicize the launch of this new collection . Among other proposals, a campaign is underway in which we parody paparazzi photos with celebrities that carry our designs “. To this they add a job with influencers and a clear commitment to be seen on Facebook and Google, where they will carry out “campaigns of performance and branding very powerful “, as detailed by Ximena.

Gru sports bra. 21, 99 euros.

Mex sweatshirt. 040, 99 euros.

Jogger Mad. 44, 99 euros.

Note: some of the links posted here are from affiliates. Despite this, none of the articles mentioned have been proposed either by the brands or by the stores, their introduction being a unique decision of the team of editors.

Photographs | Hawkers

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