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Google SVP says search giant needs to be ‘thoughtful’ about array of nefarious uses accompanying AI

As artificial intelligence becomes more and more advanced, companies working to explore this world must tread carefully and carefully. James Manyika, senior vice president of technology and enterprise at Googlehe said there’s a “whole gamut” of misuses the search giant needs to watch out for as it builds its AI ambitions.

Manyika faced the pitfalls of trendy technology on the stage of Fortuneon Monday, the Brainstorm AI conference on Monday, covering the impact on labor markets, toxicity and bias. He said he wondered “when will it be appropriate to use” this technology and “frankly, how to regulate it.”

The regulatory and policy landscape for AI still has a long way to go. Some to suggest that the technology is too new to introduce heavy regulation, while others (like Tesla CEO Elon Musk) they say we must be a preventive state intervention.

“I’m actually recruiting a lot of us to embrace regulation because we have to think about ‘What is the right to use these technologies?” Manyika said, adding that we need to make sure we use AI in the most useful and appropriate ways with sufficient oversight.

Manyika started as Google’s first senior vice president of technology and enterprise in January, reporting directly to company CEO Sundar Pichai. His role is to advance the company’s understanding of how technology impacts society, the economy, and the environment.

“My job is not so much to monitor but to work with our teams to make sure we’re building the most useful technologies, and we’re doing it responsibly,” Manyika said.

His role also comes with a lot of baggage, as Google looks to boost its image following the departure of the company’s co-technical lead on the Ethical Artificial Intelligence team, Timnit Gebru, who was critical of natural language processing models at the ‘agency.

On stage, Manyika didn’t address the controversies surrounding Google’s AI initiatives, but instead focused on the way forward for the company.

“You’re going to see a whole range of new products that are only possible through Google’s AI,” Manyika said.