If you want to have a website with a good ranking in search results, you should definitely know about Google ranking factors.
You already know how important content is in an online environment. If you want to manage a successful website that pays for your search engine optimization (SEO) work, you need to listen to search engines. As a content marketer , you need to know about Google ranking factors to have a successful website.
The world’s largest search engine, Google, has emphasized from the very beginning that content creators and website administrators come before all of the content that benefits the readers, but the administrators of the websites unfortunately insist on ignoring Google’s word.
Google Ranking Factors That Increase the Quality of Content
As a content marketing expert, it is entirely up to you to ensure that the website is search engine friendly. If you check the ranking factors on this list and organize your website with the information you have obtained, you will not encounter any obstacles on the way to a successful website, but if you act against Google’s ranking factors, of course you will have to struggle with all kinds of obstacles.
So, what are the Google ranking factors that any content marketer should know and abide by ? Here are those ranking factors that increase the quality of the content!
1. High Quality Backlink
Backlink is one of Google’s oldest ranking factors. Backlink was at the center of the ranking algorithm since the world’s largest search engine was made available to everyone. While different factors were regularly added to Google’s ranking algorithm, the backlink was always there.
It used to be incredibly simple to rank high in search results with backlinks: The more backlinks your website’s content gets, the higher it will rank in search results. This was of course a system that could be easily abused, and as anyone can imagine, it did.
As soon as the website owners realized this, they took action and resorted to massive tricks that would upset the search results. Google made a quick adjustment on this, there was a big difference in the rules of the game. After Google’s arrangement, backlink studies were not sufficient alone to bring the website to the top of the search results.
There are two types of links to know about backlinks. These connection types are divided into organic and inorganic. Some of these links may lead you to lower ranks, while others may lead you to move up. The point to note here is that the backlinks received by the website are completely natural.
Years ago, while the search engine in question was ranking the websites, it would look at the keywords on the internet sites and decide which subject it was related to with the keywords used. This was of course a system that could be easily abused. This system hurt readers the most at the time, and the search engine didn’t want this to happen.
Over the years, the relevance has also been reconsidered and improved, just like backlink work. It is no longer enough to use keywords one after the other to determine what your website and content is about and to make it rank high. Filling the content with keywords with Google’s developed algorithm does not contribute to the ranking of the website in search results.
3.Length of Content
There is ongoing debate that the length of the content can generate more backlinks and therefore tend to rank higher in search results, but research suggests that Google is a party to long content. If you need to choose between a 1000 word article or 3 articles of 200 words, choose the long content.
Of course, if the article is too long, it will come with some downsides. As an example of this, it can be shown that readers do not get along well with long articles. Make sure that the text does not exceed 5000 words. If the article goes above this word, you can divide it into subtopics and create different articles with topics.
4. Bounce Rate
Google tracks how much readers who visit the website are interested in the content and evaluates whether the content is useful accordingly. Visitors to your website should stay on your website for as long as possible, and you should do your best to prevent them from coming out.