Watch; What is Bounce Rate in Google Analytics?
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If the bounce rate is high on your website, the first thing to do is to examine this rate from many channels. First of all, you should know whether the high rate is a problem in the entire site or the problems experienced in some channels. After determining the source of the problem, you can carry out a more accurate and effective study. While determining the source of the high bounce rate, you should do a detailed analysis on Audience Overview, Channels, All Traffic and All Pages reports via Google Analytics. You can find out more easily whether it originates from a few channels or your entire website.
After determining the source of the problem, you can start looking for solutions. If you want to reduce the rate of hmen removal, the factors you should pay attention to:
1- Mobile Compatibility
If your website is not mobile compatible, mobile users will leave your website instantly. As you know, mobile compatibility has become more noticeable with Mobile First Indexing. With the mobile algorithm update, Google has made mobile compatibility essential on websites. Unless your website is mobile-friendly, it will come back immediately when you log into your website from mobile devices. This will result in your bounce rate being 100%. In this direction, e-commerce sites should also pay attention to mobile compatibility. A significant portion of online shopping is carried out on mobile devices. If you do not have a mobile compatible e-commerce site, your bounce rate as well as your sales will suffer greatly.
What is Mobile Compatibility?
Because Android is an open source project, any hardware manufacturer can build a device that runs the Android operating system. Yet, a device is “Android compatible” only if it can correctly run apps written for the Android execution environment
2- Site Opening Speed
If users have to wait for a long time while logging into your site, your bounce rate will be quite high. In fact, most of the time, users will leave your site instantly, not when moving from the home page to another page on your site. Especially e-commerce sites site opening speed should not be higher than 2 seconds. You should optimize the speed by determining the factors that negatively affect the opening speed of your site.
What is a good website speed?
In short, your website should load as fast as possible! Ideal website load time for mobile sites is 1-2 seconds. 53% of mobile site visits are abandoned if pages take longer than 3 seconds to load. A 2-second delay in load time resulted in abandonment rates of up to 87%.
3- Pop-up Ads
Undoubtedly, pop-up ads have become users’ nightmares. If pop-up ads, which are seen as a major obstacle to accessing the content or product, appear on your website, users will leave your website. In this case, your bounce rate will be quite high. Although there are warnings about pop-up and pop-under ads, many websites still use pop-up ads. You should not choose these ad types that make it difficult to reach the content immediately and to navigate within the site. The better the experience users experience while browsing your site, the more positive your bounce rate will be. In addition, users will visit your website again and again in the future.
4- 404 Pages
404 pages are very rare on sites with narrow scope and fewer content. However, on e-commerce sites with thousands of products and sites that produce comprehensive general content, these pages can be frequently encountered by users. 404 errors, which are also important for SEO, also increase your bounce rate. You can eliminate this problem by detecting 404 pages and redirecting them correctly.
5- Site Design
Boring, difficult for users to navigate, and complex site design is one of the important factors that directly affect bounce rate. With a simple and highly usable site design, you can reduce the bounce rate.