Foldable sales are starting to take off: the Samsung Galaxy Z Flip 3 is largely responsible, Sales of folding devices are starting to pick up pace , according to the latest report from DSCC . The main responsible have been the Samsung Galaxy Z Flip 3 and Galaxy Z Fold 3 , devices that have achieved shipping records compared to the last generation.
Lower the price, increase the sales
The third quarter of 2021 has been a record quarter in terms of folding devices with 2.6 million units shipped, according to a report by Display Supply Chain . Specifically, shipments grew by 480% compared to previous year , with a participation of 93% by Samsung.
The Samsung Galaxy Z Flip 3 and Galaxy Z Fold 3, which have dropped in price considerably compared to their predecessors , have catapulted the sales of folding. The only rival that has managed to stand out slightly in sales has been the Huawei Mate X2, with a 6% share of shipments.
The figure does not remain here, and it is that DSCC proposes that the last quarter the year will be even better, with an increase of 47% compared to the previous quarter, with 3.8 million units shipped at the end of the year and a Samsung share that will rise to 95%.
The Z Flip, priced less than 1. 000 euros, has meant a 60% of total shipments of folding products globally. The “low” price of this device and the lack of competition at a global level can explain these figures.
By the competition, OPPO is finalizing the details of its folding , Motorola does not take off with its Razr and Xiaomi has a great folding that is only sold in China. 2022 points to be the year of folding , with a possible Pixel in progress , a new Realme in progress and the surprises that we have yet to discover.