- 10 Things You Should Know Before Setting Up an E-Commerce Site
- 1. Full Concentration
- 2. Establishing a Company
- 3. Domain Name
- 4. Legal Process
- 5. Infrastructure / Software
- 6. Design
- 7. Product Information / Content
- 8. Payment System
- 9. Security
- 10. Advertising/Marketing
- Things to Know Before Entering E-Commerce Sectors
- Product Pages
- Payment Pages
10 Things You Should Know Before Setting Up an E-Commerce Site
You have a good idea, your enthusiasm to make it a reality, and more importantly, you have the budget for this business but you are unfamiliar with e-commerce. Whether you have dealt with offline commerce before or will be trading for the first time in your life, when you come to e-commerce, you will start at almost equal level. Because the e-commerce world is a completely different discipline that has its own rules. Based on the differences of this world, we have gathered together the things that you might miss, the differences with traditional trade and the things you will hear for the first time. Here are 10 things you should know before setting up an e-commerce site.
1. Full Concentration
It does not matter whether you are creating a brand that will fully exist in e-commerce or opening an e-commerce site for your brand that exists offline. Remember that this job requires full concentration, e-commerce is not a side business or a pursuit. If you have decided to try your luck in e-commerce while working in a completely different sector, you will no longer have time to spare for your other business. While creating the virtual store of your existing brand, you will definitely need a team of competent people for this place. Because a big world with very fine details awaits you here. Remember, the reason why successful e-commerce sites look so simple from the outside is because there is a flawless setup on the back.
2. Establishing a Company
You have to issue invoices when selling products or services. You also need to establish a company to issue an invoice. If you have a company, you do not need to establish a company for your e-commerce site. If your company is within the same scope of activity.
3. Domain Name
You can get a domain name with the same name for the e-commerce site of your existing brand. If you are creating a brand from scratch, remember that the domain name will also be your brand name. If you can find it, your first goal should be to purchase a short and catchy domain name for your business. If you’re not that lucky, look for a domain with short words even if it doesn’t have any special meaning. Nobody wants to write the name of a newly opened site in the address bar. (Yes, the first thing you should know about ecommerce customers is that they are much lazy here than usual.)
4. Legal Process
There are many obligations to be fulfilled in online commerce as in Legal Process Offline. User agreements, confidentiality agreements, distance sales agreements, etc. For these, it is best to get help from a lawyer experienced in IT law. The sensitivity you show in this matter will also be an indicator of your professionalism.
5. Infrastructure / Software
Opensource (Woocommerce, Magento, PrestaShop etc.), ready e-commerce infrastructure or direct integration… You need to decide what kind of infrastructure you will build your e-commerce site on. Opensource infrastructures are highly functional and reliable infrastructures which are now used by large companies. Companies that sell ready-made e-commerce packages will always give you full support. If you have a special business model, you can make a special software, which will cost a little more than other options.
Everything from the colors you use in the design to the location of the icons has a special meaning. You should identify user habits and pay attention to them in design. Remember that designs that are getting simpler, visuals are at the forefront, and designs that do not tire the user are in demand. Apart from these, the most important is SEO compatibility. It is useful to get support from an SEO expert on the compatibility of your site’s design with search engines.
7. Product Information / Content
Multiple websites sell a product with you, but always giving the most detailed information about the product is one step closer to winning. (The winner is usually the one who gives the cheapest price.) The more user-focused content you include on your website, from product category information to individual product descriptions, the higher you rank in search engines. The more your clicks increase, the higher your chances of making a sale.
8. Payment System
If you want to provide installment shopping opportunities for different credit cards, you have to apply separately for each bank’s virtual POS . Otherwise, you cannot offer installment options with a single virtual POS. Instead of dealing with the virtual POS application and acceptance process, you can also benefit from alternative payment systems. At this point, iyzico’s solutions will be the easiest, fastest, safest and most economical option for you.
Online shopping is open to abuse if the necessary security measures are not taken. You will need a security system that allows credit card information to reach the bank securely and makes it impossible for third parties to access it. Get acquainted with 3D, SSL, PCI DSS concepts and research what you need to do to get them
One of the biggest areas where online commerce is metamorphosed with offline commerce is advertising and marketing. Digital marketing is a completely different area of expertise that has many sub-breakdowns in itself. It is very important to use adwords, analytics, RTB, remarketing, e-mailing, social media and all other tool-field-methods correctly. How do you catch people who are interested in your area of sale, how do you increase your site traffic and sales, the issues you need to focus on the most. Remember that it is necessary to move forward with the right target audience with the right target words and to allocate a budget for this.
Things to Know Before Entering E-Commerce Sectors
Commerce: People prefer products to come directly to their location. Therefore, now is the time to introduce online purchasing options to the business model of brands. Because Amazon, which does not have physical stores, is currently preparing to take the throne of the world retail industry.
Let’s start with the domain name selection; The decision you make here is a decision that you have to live with for a long time. Domain names have a huge impact on web traffic, clickthrough rate and visibility. At this point, our first suggestion is: keep the domain name simple. When you say it out loud, make sure it feels like a real job. For example, let’s say you started a business selling cars. Get “car-satis.com”. A name far from being a brand. Avoid hyphenated terms. Avoid using exact match keywords as well. Choose a catchy and memorable name. Do not act early at this stage. This name will be the foundation of all your work over the years.
Remember, you only have a few seconds to catch people’s attention. Your homepage is responsible for building trust, promoting your sales channel and gaining lifetime customers. Creating and integrating all these elements is by no means a simple task. Every item on your site contributes to a sale. Regardless of how many products you sell, there are three factors to keep in mind: Pages with speed, simplicity and easy-to-access menu.
Product pages are the heart and soul of an e-commerce platform. Think of each one as a different sales pitch. All of this should be consistent and provide the information needed to start a transformation process. Poorly crafted product pages will be the demise of your business.
Your site should have a structure that allows access to different products from a single page, eliminating the need to navigate anywhere else.
The payment process is perhaps where simplicity (and mobile device friendliness) is valued most. The more steps a customer has to skip, the more opportunities to reconsider. First of all, don’t require each user to create an account to place an order. Second, avoid unnecessary forms. Third, be transparent with the total cost. Things like shipping charges and taxes are hidden to the very end, appearing unreliable and annoying the customer.
E-commerce is taking over the world market at an incredible speed. Jumping on board as early as possible will be one of the smartest moves of your career. Even when fully completed, testing and improvement will always be needed. Websites must track the time it takes to survive. You should follow the latest updates.