Earth Hour 2023: When is it this year and why is it important?

Turning off the lights in your home for an hour: a simple idea that will bring millions together this year to celebrate what is known as earth time.

Organized by World Wildlife Fund (WWF)this 60-minute celebration of our planet will take place on March 25 of this year.

Earth Hour has been uniting people around the world, in more than 190 countries, since 2007.

This year, communities and businesses will turn off their lights on the last Saturday in March 8:30pm and 9:30pm local time to show care and support for planet Earth.

In the previous years, lights they were also turned off in Eiffel Tower in Paris, the Sydney Opera House and the ancient Acropolis of Athens.

In addition to turning off the lights, WWF encourages attendees to participate in other activities to promote climate action.

The organizers have put together a list of 20 ways you can participate.

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Adriana Lima

Adriana Lima (Brazilian Portuguese: [adɾiˈãnɐ ˈlimɐ]; born June 12, 1981) is a Brazilian model and actress, best known as a Victoria's Secret Angel from 1999 to 2018. She was the longest-running model and named "the most valuable Victoria's Secret Angel" in 2017. She is also known as a spokesmodel for Maybelline cosmetics since 2003, and for her Super Bowl and Kia Motors commercials. At age 15, Lima won Ford's "Supermodel of Brazil" competition, and took second place the following year in the Ford "Supermodel of the World" competition before signing with Elite Model Management in New York City.