aggressive-telemarketing,-maxi-fine-to-the-big-energy-company-–-rb

Aggressive telemarketing, maxi fine to the big energy company – RB

Aggressive telemarketing, maxi fine to the big energy company – RB

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Aggressive telemarketing, maxi fine to the big energy energy – RB

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Aggressive telemarketing, maxi fine to the big energy company – RB

Enel Energia received from the Privacy Guarantor a fine of 26 million and 500 thousand $ “for the unlawful processing of users’ personal data for telemarketing purposes”. The Authority communicated this with a note on its website, adding that in addition to the payment of the fine “the company will have to adopt a series of measures dictated by the Authority to comply with national and $pean legislation on data protection”.

Aggressive telemarketing, maxi fine to the big energy company: the provision

As specified by the Guarantor for the processing of personal data, the provision came “at the end of a complex activity initiated by the Authority following hundreds of reports and complaints from users who complained about the receipt, in the name and on behalf of Enel Energia , of unwanted promotional calls, including on pre-recorded discs, the difficulty in exercising their rights in terms of protection personal data and, more generally, problems deriving from data management in the context of energy supply services, including the treatments carried out through the reserved area of ​​the company website and the consumption management app “(here we talked about fine on privacy imposed by Sky).

The investigation is part of a broader analysis of the chronic phenomenon of telemarketing in the energy sector (here we talked about the register of opposition for mobile phones) which, as the deadline for the transition from the protected energy market approaches electricity and gas to the free market, would have recorded a significant increase in unwanted calls for promotional purposes , without the necessary consent (here the new rules to block calls from call centers).

Aggressive telemarketing, maxi fine to the big energy company: Enel’s response

Enel expressed its position on the provision adopted by the Authority, specifying ” that it has always acted in full compliance with the law, that it is extraneous to the conduct of unwanted calls ‘and to have always applied risk prevention measures for the management of telephone channels for commercial purposes. ”

“In particular, Enel Energia found that the fraudulent phenomenon of the existence of abusive operators – who pretend to be agents of Enel Energia in order to get the interlocutor’s attention , in order to then offer, during the telephone call, contracts with competing third parties – exposes the Company itself to significant damage also in terms of image “is clarified in a note from the company.

The press release issued by the company ensures the adoption of “all the technical and organizational measures to ensure full compliance with the regulatory provisions on data protection (GDPR), denouncing in several circumstances the illegal circulation of personal data used by third parties for unfair commercial practices and providing full cooperation to the institutions involved “.

“Enel Energia – it is recalled again – to prevent the abusive use of its name, has interrupted since May 2017 the telephone sales activities of the contracts, giving broad communication to customers . Subsequently, this channel was reopened only to give safety continuity to the sales activities during the pandemic in progress, which affected the possibility of physical meeting with customers. ”

” Despite all the reports on which the investigation was based referred to the period in which the company did not make phone calls – concludes the note – the Guarantor decided to impose the sanction, in the absence of evidence and only on the basis of the presumption that the calls came from operators appointed by Enel, for the sole fact that the telephone operators had declared this. The Company will evaluate each subsequent action “.