Beloved jewelry brand Anna Zuckermann announced their rebranding with the launch of their first brand campaign, ‘A to Z’. As part of the initiative, the brand’s new ethos is embracing a luxury lifestyle and bold accessories for every occasion, whether you’re heading out for dinner or a cozy night out.
The new campaign will focus on giving women the permission and ability to wear statement pieces whenever and wherever they want. The rebrand includes an updated social and revamped social channels, and Zuckerman will create more styles that can be worn from everyday casual to work to lounging on the beach.
“After two successful years of founding the brand, it was clear to me that there were even more opportunities to grow our audience outside of the traditional occasion jewelry space. Women want – and deserve – to feel beautiful and bold every day, and jewelry can truly be so transformative in that regard. Our rebranding is about how to shine and stand out with statement pieces in every aspect of your life, and not just waiting for a special occasion,” the entrepreneur – whose jewelery is worn by Meghan Trainor, Kris Jenner, Baby Rexha AND Adele — says in a statement to Morning honey.
“The Anna Zuckerman collection is designed with statement silhouettes that are meant to stand out; this is not a traditional, quieter metal-driven collection you might typically see in the semi-end jewelry space, but rather one created around the beauty of gemstones. Our crystalline diamond is a man-made gemstone that is so remarkably similar in appearance to a real diamond; it takes a trained eye to spot the difference. This gorgeous sparkle speaks to everyday luxury; playful glamour, and embracing empowerment,” the statement continues.
“We are thrilled to truly speak to our community through the ‘Anna Zuckerman: A to Z’ rebranding campaign, which highlights the introduction of statement jewelry into every aspect of your lifestyle; both chic and casual in a tee and tennis bracelets or glam in dresses, our collection goes perfectly with it. No need to wait or save our jewelry for a special occasionand through our rebranding, our community can really see how that style adds that layer of luxury,” she adds.